Seyon Asia Limited

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About us

Seyon Asia Limited has extensive international experience in organizing races and various adventure travel events in the Greater China area. The philosophy of the company is to offer fun, challenging and safe events to participants at a reasonable cost while working with a limited number of sponsors in order to achieve their marketing and brand recognition objectives in an undiluted format.

Seyon Asia takes personal responsibility for all course design and the formulation of an events logistics plan and then draws together a trusted team of long time partners to implement and execute the race plan, media plan, safety plan, etc.

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Our Management

Keith Noyes - Managing Director of Seyon Asia since its inception in February 1999, Mr. Noyes has a long and successful track record organizing outdoor sporting events dating back to university in the 1980s.

As a frequent competitor and avid sportsman himself with an MBA and a previous career in Asian financial markets spanning over ten years, Mr. Noyes brings a unique blend of skills to sports event management. Foremost is a hands-on approach to course design, safety procedures, logistics, maximizing budget value, and competitor and sponsor relations.

This approach has helped Seyon Asia to achieve many notable firsts in the industry while earning the respect and admiration of participants and sponsors and maintaining a perfect safety record.

Our Managing Director - Keith Noyes

Keith Noyes is the managing director of Seyon Asia Limted and (through Seyon Asia Limited) has led trekking groups of 70-100 people to Guilin, as well as other locations in China and Taiwan since 1994. In each case he has personally found and established all of the routes and been responsible for all aspects of the organization including flights, accommodation, food, transportation, and safety.

Through Seyon Asia, Keith established the King of the Hills (KOTH) mountain marathon series in Hong Kong in 1998, and was the first to organise adventure races in several places in China (Guilin, Yangshuo, Ziyuan, Moganshan), Taiwan (Kenting) and India (Manali). Seyon Asia also organised the first off road triathlons in Hong Kong and is currently developing a The North Face 100 Asia Series maiden event in Hong Kong.

Mr. Noyes is also a regular participant in endurance and adventure races himself. He is a former member of the US National Ski Patrol, currently skis for Hong Kong in international mogul skiing competitions and was the Trips Director for his university's outing club. Based in Hong Kong since 1992, he has lived in both China and Taiwan and speaks fluent Mandarin Chinese.